On the web casino and sports betting software supplier SoftSwiss this week announced that it is set to rebrand in a move that reflects the company’s current position on the on-line gambling market place and its vision to sustain a leading position in this market.
From July 1, the provider’s logo text and brand name will be spelled SOFTSWISS (in caps) in all its official press releases and advertising and marketing supplies.
SOFTSWISS explained that its logo’s new really feel will adhere to its brand values and position as an innovative and leading provider that strives to deliver “the most secure and reliable” iGaming and on the internet sports betting solutions to its consumers.
The company revealed that throughout the brand image improvement stage, it incorporated the most essential lessons it had discovered in the past and combined them with the principal secret of its brand’s success – its team.
SOFTSWISS was launched in 2009 as a tiny computer software improvement startup with just a slew of personnel. More than the past 12 years it has grown into a enormous internationally recognized brand that now employs much more than 700 specialists in offices in Belarus, Malta, and Poland.
The new brand logo will reflect the company’s evolution over the years with its fresher and much more modern look.
Latest in a Series of Changes in Visual Identity
This is the most recent modify SOFTSWISS has implemented to update its visual identity in recent years. In 2019, the firm debuted a new logo that, even though bearing the very same colors as its old one, was more in line with its multi-vertical solution offering.
SOFTSWISS broke away from its old bitcoin and casino chip logo in favor of a easier yet modern appear that pictures a counter-clockwise turned ‘s’ that alludes to the infinity symbol.
Back in its early days, SOFTSWISS had established itself as a provider of a 1-stop-shop white label resolution that took care of all technical, legal, and economic processes associated to the launch of a new online casino.
In 2013, the company pioneered a bitcoin-optimized on the internet casino solution, well ahead of the frenzy that the most common crytpocurrency has stirred in current years.
Over the years, SOFTSWISS has expanded its portfolio of products to now consist of an on-line casino platform, a sportsbook platform, which it launched not long ago, a game aggregator, a crypto casino remedy, the Affilka affiliate management platform, as nicely as various managed solutions.
Commenting on their latest massive news, SOFTSWISS founder Ivan Montik said that “looking back, it’s astonishing to realise how much we’ve grown” and that “we started more than 10 years ago with a extremely little group, which has now grow to be the size of a small village!”
Mr. Montik pointed out that the new appear will reflect their constant wish for innovation and improvement and that by means of the new visual pattern and all round unified image, they will be able to “communicate the brand positioning significantly clearer to our present and prospective clients.”
Source: SOFTSWISS is Rebranding, SoftSwiss Newsroom, June 29, 2021